Chill-N-Reel Shark Tank Update: Where Is Chill-N-Reel Drink Holder Now?


‘Shark Tank‘ is a popular reality TV series where entrepreneurs pitch products and business ideas to a panel of investors known as the Sharks. Once the pitch is done, the Sharks decide whether they want to make an investment in the business. The show is brimming with great ideas and budding entrepreneurs, and season 13 is no different. In episode 23 of the season, Jake Rutledge, Chase Terrell, and Chris Diede present their product Chill-N-Reel, an innovative way to enjoy fishing. So, let’s uncover out further in regards to the agency then, lets?

Chill-N-Reel: Who Are They and What Do They Do?

The idea for Chill-N-Reel acquired right here to Jake Rutledge in 2017 when he was on journey in Destin, Florida. At the time, he was waist-deep inside the waters of the Gulf of Mexico, having a wonderful time. Jake then seen there have been fish everywhere and hoped to catch them. While he didn’t must ship any extra consideration to the world, he moreover didn’t must put down the drink in his hand.

So, Jake tied some fishing line on the bottom of the koozie, holding his drink. But as he tried to pitch it out and reel it in, he saved spilling his drink. The preliminary motivation for Jake’s product was for a design that will allow the person to catch fish whereas nonetheless holding the drink from spilling. As shortly as he returned home to Oklahoma, Jake labored on the thought, arising with an preliminary product design.

Jake, a firefighter for better than twenty years, always had aspect jobs like lawnmowing and restoring fixer-uppers to help maintain his family. The father of three gave up all of the items else to work on an idea he believed in. The consequence was Chill-N-Reel. The product is definitely a drink holder that works as a fishing rod as a result of it comes with a fishing reel attached. It has about 50 ft of 8 lb check out line wound to the aspect together with a hook and sinker and a removable insulator.

All the buyer has to do is place the drink into the holder (which holds regular 12-oz cans and bottles) after which pitch the bait into the water, prepared for a fish to take the bait whereas one enjoys their drink concurrently. While Chill-N-Reel isn’t for the extreme anglers – as Jake mentioned – it’s a pleasant approach to catch some fish whereas on journey or a go to. As the proprietor and head of operations, Jake wanted to essentially make it a family enterprise.

Jake’s son, Chase, who has a background in product sales, helps with the pitches. In actuality, he’s the one who utilized to be featured on ‘Shark Tank.’ Chase beforehand labored for the Los Angeles Dodgers AAA group and a start-up. Finally, Jake’s brother-in-law Chris acquired right here on board in 2020 to help with the e-commerce part of the enterprise. With a background in promoting, he’s an entrepreneur himself.

Where is Chill-N-Reel Now?

Jake consider to present the product at a quantity of outdoor displays in quite a few states, nonetheless the pandemic put a dampener on that in 2020. At that point, Chris helped with selling Chill-N-Reel on-line. The switch was worthwhile, and inside ten months, they’d better than $1 million in on-line product sales. Today, Chill-N-Reel is in the marketplace on the company website along with in several e-commerce retailers comparable to Amazon and Walmart. The product was moreover featured in publications like Forbes, HuffPost, and Today.

The Chill-N-Reel patented arduous shell drink holder is in the marketplace for $14.95 and is out there in plenty of colors. It has all of the items one desires to start fishing, along with an academic booklet to make points easier. The agency’s on-line retailer moreover sells spare hook and sinker packs starting from $0.49. Not merely that, prospects should buy merchandise that options vinyl stickers, T-shirts, tank tops, and hoodies. Furthermore, the oldsters behind Chill-N-Reel proceed to go to displays all through plenty of states, establishing stalls there.


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