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Dallas Stars CEO talks about pandemics, new season and more


After the Stanley Cup, the team is leveraging lessons learned from the pandemic to maximize revenue opportunities.

Editor’s Note: The above video is from October 2020.

The Dallas Stars reached the Stanley Cup Finals last year for the first time in 20 years. The deep post-season run — the star who eventually lost in the Tampa Bay Lightning final — represents the dream of every sports executive.

However, North Texas was unable to participate in the home game due to COVID-19 during the playoffs. Like the NBA, the NHL playoffs were held in the bubble to limit travel and reduce the risk of players and staff getting infected with the coronavirus.

An unprecedented scenario forced Stars’ front office to adapt and adapt quickly.

“Once we understood playing in the Edmonton bubble, we started back in the business of promoting the team in a very unusual way. This is the team we never planned or dreamed of. President and CEO of the Dallas Stars. Brad Albert, CEO, said:

to see: In an exclusive interview, Albert talks about losing the opportunity to take advantage of home playoff games during COVID, sponsorship, and its deep plan.

Alberts became president in 2018 and added the title of CEO in 2020. He is responsible for the business growth of the star, which has grown in popularity since he moved to North Texas nearly 30 years ago.

Related: Provisional tag for Bowness Moon after the star played in the Cup Final

According to ESPN, Stars averaged more than 20,300 fans per home game at the American Airlines Center before COVID-19 ended the season early in the 2019-20 season. Montreal, two of the continent’s most famous hockey markets. In short, Stars ranked first in the league with an average home game capacity of 113% during the season.

“The hockey world is now focusing on Dallas, Texas as the home of sports,” Albert said.

Click here for more information on how the Stars organization handled COVID.

Dallas Stars CEO talks about pandemics, new season and more

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