‘Shark Tank‘ is a long-running reality series well-known for providing a platform for aspiring entrepreneurs and their business ideas. After the contestants pitch their concept, a panel of investors decides whether or not they want to invest in the product. Season 13 episode 23 features Driftline, a company that manufactures unique activewear that aims to solve the problem of choosing the right attire during seasonal transitions for watersports enthusiasts. So, if you’re curious regarding the product and want to uncover out additional, we’ve purchased you lined.
Driftline: Who Are They and What Do They Do?
Driftline was primarily based by two friends – Wes Horbatuck and Greg Orfe – who typically take pleasure in shopping. The thought began taking kind all through a shopping session at one amongst their spots in San Diego, California, sometime in October 2016. When it received right here to deciding on the right apparel for the surf, they’ve been left with a peculiar different. While the local weather was too chilly for boardshorts, it was too warmth for a wetsuit.
The thought course of then led to determining the type of apparel that could be glorious for such transitional intervals. The disadvantage wasn’t one factor that surfers alone confronted. Swimmers, kayakers, wakeboarders, and watersports followers worldwide regarded to deal with the transition between seasons with the becoming gear. With that, Drifties received right here into existence. They are mainly boardshorts with a specialised inner lining made out of wetsuit supplies.
By taking the proper of every worlds, Drifties make for a purposeful and durable piece of garments that’s pretty comfortable as properly. The inner lining is product of neoprene about 0.5 mm thick, which provides security from chilly water whereas allowing for year-round use. Besides staying in place, Drifties moreover current additional cushioning and prevents chafing. Driftline strives to ship vogue with function, and Drifties are an right occasion of that.
Based out of San Diego, Driftline has partnered with quite a lot of athletes and content material materials creators who’ve had good points to say about Drifties. People like Jaden Reichl, an professional wakeboarder, and Justin Graham, an avid water sportsman, have been using Driftline for his or her sporting apparel desires. Moreover, the company manufactures apparel using eco-friendly processes and merchandise. They partnered with a company from Taiwan and Vietnam that makes use of energy-efficient machines.
Where is Driftline Now?
Driftline’s patent-pending activewear is the product of two years of arduous work from Wes and Greg; it debuted in 2019. For now, the aquatic apparel and life-style mannequin sells on to its buyers via its site. They present lined boardshorts in diverse colors and patterns for $89 and non-lined variants for $55. Driftline even sells T-shirts and reward enjoying playing cards.
While Driftline solely ships contained in the United States, in the meanwhile, the company seems to be like forward to rising throughout the near future. The activewear mannequin has been featured in publications like Forbes and Outdoor Retailer. Moreover, it has been successful with the patrons as a result of the wetsuit-lined boardshorts have been provided out quite a lot of events. In early April 2022, Driftline moreover held a launch social gathering for his or her spring assortment.