Jica Foods Shark Tank Update: Where Are They Now?

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Season 14 episode 10 of ABC’s ‘Shark Tank’ launched entrepreneurs Xin and Melissa Wang, who launched their enterprise, Jica Foods, hoping for a life-changing funding from the Sharks. Jicama, popularly generally called the Mexican Turnip, is a root vegetable with numerous properly being benefits except for tasting like one factor between an apple and a potato.

Although the Wangs have been launched to Jicama in Mexico, they’ve been dissatisfied to be taught the way in which underrated it was throughout the US market. Jica Foods objectives to unravel this very issue by way of the sale of well-liked snacking merchandise constituted of Jicama. Such a delicious product definitely piqued our curiosity, and we decided to chart the company’s improvement!

Jica Foods: Who Are They and What Do They Do?

Xin Wang earned a Bachelor of Fine Arts diploma in Illustration from the Fashion Institute of Technology sooner than buying a Master’s diploma in Package Design from Pratt Institute. He then went on to hold numerous prestigious positions throughout the development commerce and labored at excessive firms, along with Smith Design, HMS Design, and FAI Design Group. Although Xin always wanted to run his private group, rising a meals enterprise was certainly not a part of his bucket guidelines. Surprisingly, Xin Wang had subsequent to no experience throughout the meals and beverage commerce when he decided to start Jica Foods alongside Melissa.

On the alternative hand, Melissa Colella-Wang achieved her Bachelor of Arts in Biology from Wellesley College, and like her husband, beloved a worthwhile expert life sooner than co-establishing Jica Foods in January 2015. Melissa and Xin talked about that they’ve been first launched to Jicama, a dense root vegetable, when vacationing in Mexico. A most well-liked vegetable utilized by the Mexicans, the husband and partner duo initially tasted it raw with chili & lime along with Cilantro & Lime seasonings.

Later, they’ve been even launched to Jicama slices used as a Taco tortilla, which elevated their curiosity throughout the vegetable. Describing Jicama’s fashion as one factor between an apple and a potato, Melissa and Xin talked about its properly being benefits and the way in which they’ve been dissatisfied at its unpopularity throughout the United States. Hence, determined to take care of this issue and introduce the vegetable to people throughout the States, they started Jica Foods, which makes use of Jicama in a number of snacks in an effort to make it additional palatable. The husband and partner even talked about that their merchandise use all-natural parts and always keep the customer’s properly being on the forefront.

Where Are Jica Foods Today?

After getting back from the journey to Mexico, Melissa and Xin began looking for Jicama throughout the United States and have been dissatisfied to understand that it wasn’t consumed extensively. Hence, in January 2015, they co-established Jica Foods and began selling Jicama chips and raw Jicama sticks at numerous native farmer’s markets. Surprisingly, most clients beloved their product, and the husband-wife duo redesigned their menu to include well-liked snacking decisions similar to wraps and salsa.

Eventually, the food-based startup accelerator, AccelFoods, helped ship their enterprise to the forefront, and as quickly because the couple began selling at food-related commerce reveals, Jica Foods began rising by way of leaps and bounds. You may very well be delighted to know that at present, Jica Foods is on the market in spherical 1600 bodily retailers throughout the United States, along with retail giants like Sprouts, Whole Foods, Wegman’s, and Walmart.

Moreover, except for selling raw Jica Sticks and Jica Wraps, the company has moreover developed its well-liked Jicama-based salsa, Jica de Gallo. Although Jica Foods don’t promote on to clients, and different folks ought to go to a affiliate retailer to fashion their merchandise, we contemplate that the enterprise, which already has earned spherical $1 million in earnings, is headed in direction of extra success in the end.


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